Town Fair Tire Centers, Inc. - A subsidiary of Mavis Tire Express Services Corp. operates approximately 2,000 service centers across 39 states including well-known brands like NTB, Tire Kingdom, Action Gator Tire, Tuffy Tire, Express Oil Change and Tire Engineers. These centers offer a range of automotive services, including tire sales, brake services, alignments, and oil changes.

Position: Director of Web Development

• Working with the Owner and VP of Sales, I was responsible for the overall execution of building an in-house call center. My team and I built custom web applications for call reps and a proprietary CRM for them to manage our customer information. I worked with the phone company to set up the necessary VOIP infrastructure. Hired and trained a staff of 15. And successfully launched a commercial call center increasing sales conversions dramatically.
• I was responsible for and the driving force behind a successful transition from on-premises hosting to an enterprise cloud environment, overseeing planning, execution, and risk mitigation for all their internal and external environments.
• At the request of the owner, I created software to track and manage the maintenance of his Gulf Stream Jet.

Position: Web Manager

• I took charge of their basic brochure website and working directly with the owners I was the driving force behind the success of their ecommerce business. Driving online sales from 50K to over 10 million annually, helping the company grow from 63 to over 100 locations in a 4-year span.
• I spearheaded an All-In approach to digital advertising and convinced the owner to drop old fashion newspaper advertising and move that entire budget to Google PPC. I personally built and managed this campaign, helping the company nearly double in size.